Seminar Programme Sunday 5 September continued...
12.00 – 13.00
Converting Visitors to Customers – Latest Trends in e-Commerce
Speaker: Eddie Prentice, WSI Internet Marketing Consultant, Adaptive Consultancy Why do some people leave your website without looking at any product pages? Why do people who put goods in your basket leave without buying? This seminar explains the issues you need to address if you wish to convert more of your website visitors into customers.
12.30 – 13.30
12.30 – 13.30
When the Going Gets Tough, The Tough Get Going!
Speaker: Brad Huisken, President, IAS Training Brad Huisken will lead participants through a fun and motivational seminar detailing 25 powerful ways to maximise your sales.
The Essential Guide to Selling Diamonds
Speaker: Dr Douglas Kennedy, Education Manager, GIA London This seminar will help sales associates to sell ethically, honestly, and effectively by giving all the product knowledge they need to sell diamond jewellery with confidence. Become familiar with the internationally accepted and respected GIA diamond grading system.
13.30 – 14.30
Great Debate: Making Fairtrade and Fairmined Gold a Reality: How can the Jewellery Industry use Fairtrade and Fairmined Gold to Improve the Lives of Miners and their Communities?
Panel discussion of industry experts hosted by the Birmingham Assay Office
This seminar will explain how the jewellery industry can play a part in improving the lives of artisanal and small-scale miners by dual-labelling certified products as Fairtrade and Fairmined. Consumer demand for Fairtrade products in other sectors is huge, indicating strong potential for retail sales of Fairtrade and Fairmined gold.
14.30 – 15.30
Summer 2011 Jewellery Trends
Speaker: Jaana Jätyri, Founder and CEO,
Trendstop.com Trendstop.com’s online trend book covers jewellery as a dedicated section. Find out what some of the most up-and-coming jewellery trends are, as forecast by expert jewellery trend analysts for summer 2011.
14.30 – 15.30
15.00 – 16.00
15.00 – 16.00
The Importance of Multi-Channel Retailing Speaker: Judy Deuchar, Director of Merchandising, QVC
Grand Tour of Valuing Practice 2010 on Planet Earth
Speaker: Brian Dunn, Tutor, Institute of Registered Valuers (NAG) A fast-moving tour around the globe to take a snapshot of valuing practice today.
Who the Customers Are and How to Keep Them and Increase Your Customer Base
Speaker: Benjamin Smart, Regional Manager, Business Link
Where is your market? How do you determine the target market? Who creates the brand? Plus, developing a marketing plan.
Jewellery Trends Victoria Room
Multi-Channel Retailing
Hampton Room
Retail Strategies for Success
Whitehall Room
Technical Skills and Product Knowledge
Windsor Room
The Great Debate
Boulevard Bar
Multi-Channel Retailing
Hampton Room
Technical Skills and Product Knowledge
Windsor Room
Retail Strategies for Success
Whitehall Room
24: Essential Guide seminar programme
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