17: Essential Guide show highlights
Show Highlights Commercial Vision
A piece or collection being produced in volume that demonstrates thorough research of the target market and trends, and is likely to fly off the shelves.
WINNER
Carrie Elspeth, Stand A37 Cubic collection This range has been developed after careful examination of the market, paying particular attention to what customers were saying and, crucially, buying. Cubic is part of ‘Opulence’, Carrie’s limited edition collection, and was created in response to an increasing demand for more fully-beaded necklaces. Cubic has been extraordinarily successful so far: a sophisticated example of strong, feminine, geometric design that tapped into the increasing trend of bold, big pieces available on the high street, without losing Carrie’s characteristically accessible edge.
HIGHLY COMMENDED
Silverline Jewellery, Stand G90 Sphere of Life collection Sphere of Life is a young and successful silver jewellery concept brand that was created to embody the perfect gift. It was born as a result of market analysis that revealed that 30-50 per cent of jewellery shops’ footfall comprises gift buyers. Designed with the gift receiver in mind, each item is unique and innovative, made to the highest of standards, creating the perfect gifting moment and providing the woman receiving it with an exciting and memorable experience. Each item carries a unique name and sentimental message relating to its specific design; this is then carefully and thoughtfully inserted in a satin pouch placed in a lined spherical box. This form of layer upon layer is intended to intensify the gifting experience by extending it and making the anticipated unveiling of the item as thrilling as possible.
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