Seminar Programme
16.00 – 17.00
Choosing the Right e-Commerce Platform for your Growing Business
Speaker: Fadi Shuman, Co-Founder and E-Commerce Director, Pod1 With e-Commerce now proving essential for retailers, it’s never been more important to choose an e-Commerce platform that suits your business and one that will provide your customers with the features they need to give them the shopping experience they expect from your brand.
16.00 – 17.00
Trends Forecasting 2012 Jewellery and Watches Speaker: Paola De Luca, Creative Director, TJF Group
Multi-Channel Retailing
Hampton Room
Jewellery Trends Victoria Room
Wednesday 8 September Time
Title, Speaker & Synopsis
10.00 – 11.00
Ensure that Foreign Currency Fluctuations Don’t Negatively Affect Your Profit Margins
Speaker: Christina Weisz, Sales Director, Currency Solutions
With the cost of raw materials rising and an increasingly competitive market squeezing profits, anyone who is importing materials such as stones or precious metals or exporting finished pieces should consider how exchange rates will affect bottom-line profits.
10.00 – 11.00
Making Your Shop Work Harder: The Importance of Shop Front
Speaker: Craig Phillipson, Managing Director, Shopworks Ltd This presentation identifies ways in which jewellery stores can establish their presence and stand out on a busy high street; and examines the three-stage approach to attracting and retaining new customers.
10.30 – 11.30
10.30 – 11.30
International Jewellery Market Panorama Speaker: Paolo Novembri, CEO, TJF Group
Social Media: How NOT To Use It
Speaker: Howard and Rebecca van Rooijen, Founders of benchpeg Social media can be one of the most powerful communication and marketing tools in the toolbelt of any business – benchpeg will guide you through the world of social media and show you how your brand and reputation are not the only assets at risk!
11.00 – 12.00
Great Debate: Ethical Jewellery – From Ideal to Reality
Panel discussion of industry experts hosted by the Birmingham Assay Office Speakers: David Hargreaves, Fairtrade Gemstones; Jonathan Lambert, Director, Jonathan Lambert Fine Jewellers and Ethically Precious; and Ute Decker, Sculptural Jeweller, Ute Decker
Delegates wishing to offer ethically-sourced fine jewellery, but not sure how to go about it, can learn firsthand as a panel of successful traders share their experiences. Sourcing, auditing, and marketing ethically-sourced products are all potential challenges, as is balancing a small ‘ethical’ collection within a range of more widely sourced goods.
Correct at time of going to press Continued on page 30
Stream & Room
Technical Skills and Product Knowledge
Windsor Room
Retail Strategies for Success
Whitehall Room
Jewellery Trends Victoria Room
Multi-Channel Retailing
Hampton Room
The Great Debate
Boulevard Bar
29: Essential Guide seminar programme
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