Seminar Programme Tuesday 7 September continued...
12.00 – 13.00
East meets West: Trend Insights from the Chinese Market
Speaker: Fei Liu, Founder and Director, Fei Liu Fine Jewellery Fei Liu will discuss the changes in the Chinese market, how these have influenced his work and the success he has experienced, as well as how the exotic East benefits product selection and the fusion between East and West trends.
12.30 – 13.30
Gemmological Update – 2010
Speaker: Edward Johnson, Director, GIA London An update on the world of diamonds, gemstones and jewellery. Incorporating GIA’s international perspective and experience, this presentation will explore current issues affecting the art, science and business of the gemstone market worldwide.
13.30 – 14.30
14.00 – 15.00
Visual Merchandising Workshop Speaker: Judy Head, Director, Head Creative Associates Ltd
Search Engines – What Works? What’s New?
Speaker: Eddie Prentice, WSI Internet Marketing Consultant, Adaptive Consultancy Search engines continue to grow in importance as the first step in online purchasing. This seminar will explore the basic principles of search engine marketing (including pay per click, SEO, content network and affiliates) with a specific focus on jewellery and accessories.
14.30 – 15.30
What to do with Colour Trends and How to Turn it into Business
Speaker: Justine Fox, Creative Director, Global Color Research Mix Publications demystifies the world of trend forecasting, showing how this information is used within the market, and how you can use it to accurately understand your consumers’ needs, well before they do.
15.00 – 16.00
Making a Success of Succession!
Speaker: Mike McGraw, Director, Development Initiatives Limited This workshop will provide a clear roadmap to prepare for, manage and benefit from a smooth and successful succession plan. The session will cover: the timescales involved; structural and financial aspects; training and preparation of the incoming management; and strengthening of business processe –, leading to a smooth and seamless transition.
15.00 – 16.00
High Carat Gold with High Strength Too: Is it a Practical Proposition?
Speaker: Christopher W Corti, Managing Director, COReGOLD Technology The take-up of gold alloys has been slow, possibly because they are seen as not readily available or too difficult to work with. This presentation looks at these new alloys, what makes them so strong and hard, and tries to answer the question, ‘Are they a practical proposition?’. Factors such as forming, annealing, casting, joining and recycling are considered. Examples of jewellery and other items will help to demonstrate the pros and cons of these special golds.
Jewellery Trends Victoria Room
Technical Skills and Product Knowledge
Windsor Room
Retail Strategies for Success
Boulevard Bar
Multi-Channel Retailing
Hampton Room
Jewellery Trends Victoria Room
Retail Strategies for Success
Whitehall Room
Technical Skills and Product Knowledge
Windsor Room
28: Essential Guide seminar programme
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