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Seminar Programme Monday 6 September continued...


12.00 – 14.00


12.30 – 13.30


The State of the Diamond Industry


Speaker: Martin Rapaport, Chairman, Rapaport Group What is the state of the diamond industry? Come and hear the fresh, energetic and often provocative insights of this ultimate industry insider.


Selling the Allure of Coloured Stones


Speaker: Dr Cigdem Lule, Instructor, GIA London This seminar will provide vital knowledge of coloured stones and will give sales associates the product knowledge they need to sell coloured stone jewellery with confidence. Become familiar with the fundamental language of coloured stones.


12.30 – 13.30


13.30 – 14.30


14.30 – 15.30


Strategies For Selling Add-ons


Speaker: Brad Huisken, President, IAS Training During this session Brad Huisken will detail the strategies from his PMSA Relationship Selling Programme on how to effectively sell additional items.


Great Debate: Responsible Jewellery Council – Implementation Workshop


Panel discussion of industry experts hosted by the Birmingham Assay Office This informative workshop, led by an RJC representative, will explain how to implement the RJC system of independent, third party audit and certification.


The Impact of ‘Green’ Issues Online


Speaker: Michelle Tuck, Creative Director, Avasarah In a changing economic and social climate, how can the ethical jewellery movement influence your online business? Looking at the issues around creating a more ethical jewellery business, including useful resources.


14.30 – 15.30


Colour Trends for Spring/Summer 2011 and its Impact on the Jewellery Sector


Speaker: Justine Fox, Creative Director, Global Color Research


Mix Publications explains how colour trends are forecast to anticipate your consumers’ needs, and shares insights into how the colours, surfaces and shapes that we’ll be looking for in Spring/Summer 2011 will translate into the jewellery sector.


15.00 – 16.00


15.00 – 16.00


Creating a Showroom that Sells – the Toolkit of Design Ideas


Speaker: Peter Cunningham, Partner, Design CLD Unless you have opened many shops, interior design and shopfitting can be a scary and expensive process. Peter will discuss how designers approach this task.


Working with Tarnish and Firestain Resistant Argentium Silver


Speaker: Peter Johns, Technical Director, Argentium International The inventor of Argentium Silver, Peter Johns, will be explaining the background to his invention, together with a detailed review of the technical features and working properties that have contributed to the success of Argentium Silver in the USA.


Retail Strategies for Success


Whitehall Room


Technical Skills and Product Knowledge


Windsor Room


Jewellery Trends Victoria Room


Technical Skills and Product Knowledge


Windsor Room


Retail Strategies for Success


Whitehall Room


The Great Debate


Boulevard Bar


Multi-Channel Retailing


Hampton Room


Jewellery Trends Victoria Room


26: Essential Guide seminar programme


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