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Seminar Programme


16.00 – 17.00


Cross Channel Retailing in an Electronic World?


Speaker: Andrew McClelland, Director of Business Development, IMRG Andrew will be highlighting the growth of e-Retail and how retailers are maximising the potential of cross channel retailing through marketing strategies, systems and technology.


16.00 – 17.00


Collecting Contemporary Jewellery


Speaker: Joanna Hardy, Jewellery Expert and Historian There is a wealth of talented and inspirational jewellery designers and makers who are creating jewels that will become the antiques of the future. Pieces that become timeless and have stood the test of time have succeeded because of their originality and craftsmanship.


Multi-Channel Retailing


Hampton Room


Jewellery Trends Victoria Room


Monday 6 September Time


10.00 – 11.00


Title, Speaker & Synopsis


Platinum – Power Behind the Profit: New Sales Training for Retail Professionals


Speaker: Christine Knott, Retailer Sales Training Consultant, Platinum Guild International


Consumer expectations are forever changing, as is the role of the retailer in meeting them. Platinum wedding rings are the purchase of a lifetime for your customers, and turning one sale into three hinges on the approach of the salesperson.


10.00 – 11.00


Driving Performance Through Effective Leadership


Speaker: Dennis Reid, RPS Chairman, Retail Performance Specialists Successfully managing a retail jewellery business depends entirely on the manager’s ability to provide clear and consistent leadership. This practical and interactive workshop will share some simple but effective systems, tools and techniques employed by the world’s leading retail jewellers.


11.00 – 12.00


The Evolution of Men and their Jewellery – From Medallions on a Bed of Hair to a Full Chest Wax and Rosaries


Speaker: Stephen Webster, Founder and Director, Stephen Webster


Stephen Webster talks about the changing trends in men’s jewellery, why his men’s jewellery is popular, what he thinks about when putting together a new collection for men, who is buying men’s jewellery and what he thinks are the key aspects to help retailers sell more men’s jewellery.


12.00 – 13.00


Building Your Online Brand – Your Customers are Your New Sales Force


Speaker: Eddie Prentice, WSI Internet Marketing Consultant, Adaptive Consultancy The growing importance of social media and blogs has changed the internet marketing landscape. This seminar explores the need for a more strategic approach to content marketing on the internet.


Correct at time of going to press


Multi-Channel Retailing


Hampton Room


Stream & Room


Technical Skills and Product Knowledge


Windsor Room


Retail Strategies for Success


Whitehall Room


Jewellery Trends Boulevard Bar


Continued on page 26


25: Essential Guide seminar programme


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