Monday, May 24, 2010 4:00 – 5:30 PM


sPeakers: Kate Bandos, KSB Promotions; Marika Flatt, PR By the Book, LLC; Anthony Pomes, Square One Publishers


PubliCity and PrOMOtiOn Online and Off


Guide for New Publishers 303


Strong creative publicity is essential to effectively launch a title and to keep it afloat after it’s no longer new. This session will cover book publicity and promotion basics—what, when and how to do it as well as the optimal combination of online and offline tactics for best results. Practical, hands-on tools will be the hallmark of this “how-to” handbook that features industry experts as well as an independent publisher to give you the do’s and don’ts of publicity and promotion.


8

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45