Tuesday, May 25, 2010 8:30 – 10:00 AM


sPeakers: Dan Poynter; Para Publishing


bOOk Marketing – nOt just fOr beginners


Opportunities—Past, Present & Future 401


Where is book publishing going and how did we get here? What opportuni- ties are emerging as the Book Trade evolves into new forms? The large pub- lishers are downsizing, the traditional brick & mortar stores are closing, and readers are embracing eBooks. These and other changes are affecting literary agents, wholesalers, distributors, reviewers, printers, truckers and everyone in the book trade. The winners will be the authors and smaller publishers. This presentation is full of supporting statistics and scenarios. Some changes we like and some we fear. Discover what is happening so you can take ad- vantage of the changes rather than be buried by them. Remember, “We can’t direct the wind but we can trim our sails.” Focus your marketing. Invest your time and money in what works and will be working. Plus a special briefing on how to work the BEA Book Fair.


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