Tuesday, May 25, 2010 8:30 – 10:00 AM


fOur big Publishing Mistakes and hOW yOu Can avOid theM


404


There are no guarantees in the current marketplace, but even publishers with just a few titles can position themselves for fi- nancial success by a no-nonsense focus on a key metric. What is this metric and why is it critical? More importantly, how will paying attention to it help you avoid four serious mistakes that even major publishers make all the time?


sPeakers: Mitch Muncy,


Alexander Hamilton Society; Jim King,


Nielsen BookScan; Jamie Carter,


Alley/Baker & Taylor; Steve Mettee,


The Write Thought


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