Tuesday, May 25, 2010 10:15 – 11:45 AM


sPeakers: Marianne Bohr, Marianne Bohr Consulting, Inc (moderator); Pam Art, Storey Publishing; Robert Friedman, Rainbow Ridge Books; Rudy Shur, Square One Publishers


building yOur baCklist fOr lOng-terM PrOfitability


504


Many successful publishers live off their backlist titles. Learn how you can too with strategic marketing that will help you maximize sales from your older titles, year after year. Unsold books that sit in inventory cost you money—supercharge those soon-to-be “classics,” get and keep them moving off the shelf. In this session, thriving publishers will share time-tested tech- niques to help you create a strong backlist.


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