biOs SPEAKERS
Howard W. Fisher Publisher, The Fisher Company
www.thefishercompany.com
Drawing on his 30 years’ experience as a publisher, Howard now helps other publishers accomplish their goals. The Fisher Company helps publishers with strategy, business sales and acquisitions, financial and operations consulting, and market- ing planning. Howard has directed the sales and marketing efforts of more than 1,000 nonfiction titles, including 10 best-
sellers selling more than a million copies each. He is a past president of PMA, the Independent Book Publishers Association (PMA/IBPA). In addition to his consult- ing activities Howard publishes educational books, automotive nostalgia titles and fly fishes whenever possible.
Marika Flatt Owner, PR by the Book
www.prbythebook.com
Marika Flatt, owner of PR by the Book, LLC, has been in book publicity for 13 years, following a few years in the media (TV and newspaper). She launched PR by the Book in 2002 and they have since worked with many bestselling authors and major publishing houses, including in 2009-2010: The Berenstain Bears Living Lights series, Farrah Gray Publishing’s inaugural
author Ky-Mani Marley (Bob Marley’s son), and Zondervan Publishers. Flatt was awarded a Gold Bulldog Award for a publicity campaign that generated exposure in over 700 media outlets. Flatt, a past-president of the Association for Women in Communications, is the recipient of the Austin Public Relations Society of Amer- ica Outstanding Mentor Award and the Anne D. Robinson Creative Initiative Award. She lives Austin, Texas with her husband Doug (co-owner) and 3 kids.
Susan Foster Smart Travel Press
www.smartpacking.com
Author, publisher, speaker, spokesperson – Susan Foster wears many hats in addition to being a successful independent travel publisher with sales primarily in niche markets. Smart Packing for Today’s Traveler is an evergreen bestseller that is sold in catalogs, and used as a premium and a gift with pur- chase in addition to being available through traditional book
channels. Smart Travel Press is Susan’s second publishing venture; she previously co-founded Palmer/Pletsch Associates, the largest sewing book publisher in the US with over a million books in print sold through niche markets, entering the bookstore market only recently.
Cynthia Frank President, Cypress House
www.cypresshouse.com
Cynthia Frank, president of Cypress House, has 20 years expe- rience in writing, publishing, editing, and teaching. She is on the education committee for the Pacific Northwest Booksellers Association, and has presented workshops for the IBPA Publish- ing University, the University of Denver Publishing Institute, the Mendocino Coast Writers Conference, American Society of
Journalists and Authors, the National Association of Science Writers, California Poets in the Schools, and the Bay Area Independent Publishers Association. She received an “IPPY Award” as one of Ten Outstanding Women of Independent Pub- lishing. In her “spare” time she conducts the Mendocino Women’s Choir.
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