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Tuesday, May 25, 2010 8:30 – 10:00 AM


shOuld this bOOk be Published?


Making the Numbers Work 402


Designed for those who are math and finance challenged, this essential session will teach you how to quickly and easily eval- uate your book’s potential—both the upside and downside. Topics include how to: protect from your project’s downside before you commit a single dollar, determine if your book will be profitable, get sales and marketing information and buy-in to your books. Leave this session with hands-on advice and the basics you need to start your company in the black.


sPeakers: Marion Gropen,


Gropen Associates, Inc.; Carlene Sippola,


Whole Person Associates


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