Then there’s visibility.


Readers can search the App Store for a title, and easily find the title’s app and all publications for that title within it. This makes a publisher’s titles more widely and openly available to the hundreds of millions of App Store users, thereby helping to increase circulation and sales.


Another key benefit of this model is that the publisher retains control over its brand image and intellectual property.


In addition, because the app is owned by the publisher they receive all the marketing data supplied by Apple at first hand, not to mention the kudos of being seen to be ‘important’ enough to have their own dedicated app - and not just being seen as yet another title on a crowded newsstand.


View offline.


Another key advantage of using branded Apps for publishing on the iPad is that one can view the editions at any time - even when offline. This makes the iPad a truly ‘mobile’ device and not reliant on the vagaries of the strength of internet connection of wi-fi hotspots. It also gives readers a greater sense of having ‘purchased’ the title and not just ‘access’ to a remote online url - which generates additional loyalty.


Branded iPad apps are also lauded for being ‘iPad specific’.


This means that the publishing title’s app has been designed specifically for use on the iPad. Consequently, the quality is often higher than if accessed just via the internet and more importantly the reader experience is smooth and harnesses the iPad’s true capabilities.


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