2 The Browser Based Model


The browser based model involves the user accessing digital edition titles via the iPad’s Internet browser, using a Wi-Fi connection. Essentially the title is hosted online and a user accesses any one single title as they would a website - by clicking on the URL. The model therefore involves reading digital titles on mobile devices in the format that they would be read on a PC or Mac, and only when they have connection to the internet.


The one advantage of this model is that the publisher does not need to build an app for the App Store, meaning the process of making a publisher’s titles accessible via the iPad is faster and cheaper.


The publisher also avoids the 30% transaction fee from Apple. Instead, the publisher must have their own digital rights management (DRM) system in place and sell the digital titles either via their own online publishing store or via links within their own website.


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