1 The Branded App Based Model


This model involves purchasing a single branded ‘app’ per magazine title, which houses all the editions/ issues of that title. The ePublishing partner manages every aspect of developing the branded app for the publisher and the submission of each title to Apple and the App Store.


The advantages of this model are clear. Firstly and arguably the most important advantage is:


It allows publishers to take advantage of the App Store’s success.


Once the app has been approved it is added to the App Store which is the only online store for all Apple devices and the largest online App store on the internet and already boasts 46,000 separate publishing titles. Apple also heavily promotes its Store in a similar vein to how it propelled iTunes into the largest online music store in the world. The App Store therefore offers the largest potential global audience and so publishers can utilize its success to help increase their own.


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