Publishing for iPad: an outstanding opportunity


With Apple having already sold 2 million iPad units in just over 2 months since its April 3rd launch, and with pre-launch demand in Europe greater than that for the iPhone, Apple’s iPad offers a tremendous opportunity for publishers.


The first ever consumer device to register $1 billion in sales (after just 70 days), the iPad represents a whole new era in publishing whereby consuming media in digital format is now as flexible and portable as printed content.


Within a short period of time, consumers will simply wi-fi the latest issues of their favourite magazines and eBooks straight onto their iPad’s to read on the move. As technology develops, airlines might carry digital libraries on board their planes for users to download various magazines and newspapers whilst in-flight. The possibilities are endless.


There are drawbacks, however. Chief amongst them is that publishers must pay Apple a 30% fee of all revenue generated via ‘apps’ and any content sold to go in them. This has led publishers to closely examine how they can make titles accessible and inexpensive yet, crucially, also profitable.


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