Two ePublishing vendors who have gone down this route are Nxtbook and Texterity. Whilst titles using the browser based model are commercially simpler and quicker to bring to market, they have a number of distinct drawbacks:


A


Because they are streamed, digital titles only become available if the iPad (or iPhone) is connected to the internet. This means that if the wi-fi connection is poor, slow or haphazard, reading a digital title can be an extremely frustrating experience.


For instances where there is no internet connection, for example on the move, be it by metro/tube, train or plane, streamed digital editions will not be available - almost negating the reason for the iPad’s creation (a truly mobile reading device).


B


Perhaps one of the main drawbacks of browser based iPad titles is that they aren’t available on the App Store. Publishers’ potential revenue can therefore be seriously affected given the size of the potential market available to those publishers who’s titles are for sale in the App store.


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