B


Titles are not sold directly though the App Store and so publishers cannot take advantage of the tremendous power and reach that it holds. Publishers must obtain access codes and purchase from the third party websites or payment portals. This procedure adds another layer of complexity to the purchasing process and could affect customers’ overall experience. This comes at a time when iPhone and iPad users are increasingly expecting to access and buy products easily, directly via the App store itself, not through ‘broken up’ and dislocated purchasing routes.


C


The publisher’s brand is diluted with the presence of the newsstand’s brand and so the publisher’s title may suffer from being seen as lower quality than those with their own dedicated app, the result being that the title’s brand image may suffer accordingly. It’s also harder to control how your brand is portrayed if your titles sit within a third party branded newsstand.


D E


Digital titles within a third party branded App will sit alongside competitors and other titles. This means that the title has little ‘standout’ and is lost in a sea of other publishers’ titles.


Many titles viewed in third party newsstand apps are not designed solely for the iPad, therefore quality of the iPad titles can be lower using this model.


Revenue shares vary but can often be surprisingly biased towards the app provider. Zinio, for example, splits the revenue 50:50 between itself and the digital title publisher, despite the fact it cuts out Apple’s 30% commission. because they aren’t sold directly through the App Store.


14


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18