Building a branded app How do publishers obtain their own branded app?


The ePublishing partner will build the app for the publisher using the files provided, as well as putting forward the app submission to Apple and the App Store. This takes any burdens away from the publisher and allows the ePublishing partner to utilize its skills in creating the highest quality apps possible for the publisher. Although there is a one-time build cost for the branded app, going through a publishing partner is much more cost effective than hiring app developers for a custom-built app - typically around a third of the price - App developers are in high demand at the moment and are demanding extremely high prices.


With YUDU’s approach, once the app has been approved by Apple, publishers can either self publish all their digital editions onto their branded app or contract YUDU to do it all on their behalf using YUDU’s bureau service.


Downloading a branded app from the App Store


Once a reader has downloaded the publisher’s app from the App Store (the publisher can decide if it is a free or paid for app), all publications relevant to that publisher can then be downloaded onto the mobile device directly via the Apple Store.


Every time a new iPad edition is available for that publication, the reader will receive a push notification to let them know. For publishers charging per title, the readers will be able to see the front covers of each issue within the branded app, but only those that have been purchased can be opened and read. This is a great way to encourage readers to purchase more issues as they can see all the issues that are available as well as those they have purchased.


9


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18