Indeed, the time may not be far off when ink-on-paper versions are overtaken by digital versions, something which was indicated in the February 2010 report released by the Association of American Publishers (AAP). The report brought into focus the fact that eBook sales figures in US went up by as much as 339.3% for the month, whilst paperbacks published for children and young adults were down by 15.5% less over the same period.


The launch of the iPad has, however, propelled ePublishing onto a whole new level - it could best be described as a ‘game changer’.


With European roll-out delayed twice, Apple has itself described demand for the new device as ‘overwhelming’ with one iPad sold every three seconds.


Publishers, who have previously either been slow to adopt ePublishing or have resisted the evolution of printed media into online content, are now scrabbling to adapt their offerings to mobile internet devices. The question is how can they do so in a way that makes their content both accessible and profitable? Moreover, how can they do so in a way that protects and enhances their publishing brand?


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