The right ePublishing formula


Getting the balance right will be essential, not just to monetise content but also to retain customer loyalty. Pioneering publishing houses are currently not finding it easy, with muddled positioning, confused accessibility and risky pricing structures.


One well-known US magazine, Popular Science, has admitted that, “it is searching for what the publishing market will bear”. With its iPad version retailing at $4.99 per issue, customer reaction has been downbeat, especially as the printed version retails at only $12 for a whole year’s subscription. The huge price differential has resulted in loyal customers not being shy in registering their dissatisfaction.


Book publishers themselves are also coming in for criticism and are now having to defend charging $13-$15 for eBooks. Consumers who have become accustomed to $9.99 eBook pricing from Amazon have “unrealistic expectations,” industry representatives have said.


3


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18