To achieve this, some publishers are offering an app for each title - making publications easily searchable and providing ‘standout’ - whilst others are attempting to circumnavigate the Apple Store charges altogether by offering titles that operate via a newsstand, which makes the titles harder to find and also directs the reader away to another website to complete the transaction, therefore adding another layer of complexity to the purchasing model.


This whitepaper will look at the three key publishing business models publishers are using to take advantage of mobile devices, notably the iPad (and also the iPhone).


Just as with any new publishing frontier, some models will prove to be more popular than others, giving publishers a key advantage over their competitors. With the iPad proving to be an unheralded success getting it right at the outset will be imperative.


This whitepaper will therefore dissect the various business models on the market before giving its final verdict and conclusion on the versions likely to prove most successful.


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