The reason YUDU chose the branded app model is because it allows publishers to portray their brand in the best light possible with their own branded reader app of the highest quality. Add to this the fact that the branded app model enables publishers to fully utilize the power of the Apple Store, as well as harness the true capabilities of the iPad and offer the best reader experiences, then the branded app model has a very high chance of succeeding over others.


However, it’s by ensuring that revenue is biased towards the publisher that makes YUDU media’s approach unique.


After all, it’s the publisher who creates the content so YUDU believe they should be the ones retaining the profit.


For more information on YUDU’s iPad solution email ipad@yudu.com or visit www.yudupro.com/ipad


US Tel: 1-888-FOR-YUDU UK Tel: (+44) 870 760 9258


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18