3 Third party Newsstand Model


This model enables publishers to get their titles on the iPad via a third party newsstand style app, instead of the publishers own branded app.


For example, take a theoretical title called ‘Popular Steam Trains’. If this title is held within a third party newsstand app you would have to access it through the ePublishing specialist’s own app.


When a reader searches for this title in the Apple Store they will only be directed to the ‘The ePub Specialist’s App’, to then find the title, not directly to the magazine’s own branded app or title itself.


The key advantage of this model is that there is no need to purchase a branded app for a publisher’s title and you avoid paying 30% transaction commission charges to Apple. Theoretically this means that it should be a cheaper way to publish on the iPad. However, this is not always the case and third party app owners often charge high revenue shares themselves, meaning that the newsstore route may not be as beneficial in the long term.


The main drawbacks of this model, however, are as follows: A


Your brand or title cannot be found in the App Store. When readers search for your title, instead of being taken directly to it, they will be confusingly directed to the third party branded newsstand app. If a reader downloads this app, they would then have to search within the app to locate the title.


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