C Browser based digital titles are hampered because they are not created specifically to be read on an iPad or iPhone. Not only does this mean that streamed digital titles are unable to harness the iPad’s full potential, it also means that the quality of the viewing experience is lower.


This can be particularly true from a layout perspective as well as a reading perspective - functionality, navigation, text and image clarity being the main problems.


D


Browser based digital titles can feel unrewarding from a customer viewpoint because readers never feel like they ‘own’ a publication that sits in their iPad for whenever they want to read it - they just have ‘access’ as they would online. When that access is denied or cut off through poor wi-fi connection, customer dissatisfaction rises appreciably.


E


Flash cannot be used on either an iPad or iPhone. As one of the most popular web-based software solutions, present in most online digital edition technology, this can create huge difficulties if browser based digital titles are not configured or reformatted for the iPad or iPhone.


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