ROLLING ON THE RIVA
Since 1842 the Italian boatbuilders have enjoyed continued growth and the strikingly beautiful boats they create year upon year are testament to their commitment to their craft.
LEFT: THE NEW
RIVA 86 POWERS THROUGH THE MEDITERRANEAN
More often than not in today’s busy world, form seems to play second fiddle to function; whilst objects must perform the tasks they are created for, our sentimental attachments grow through the beauty we find in these objects, their ergonomics and textures. The objects that do surpass simply performing a function are the ones we hold dearest, the ones that speak to us and the ones we bond with.
Riva’s long established place in the market has allowed them to become a reference point, a constant level of excellence. It would be easy to get lost in the Italian market, packed as it is with the great and the good, the super-stylish and the ultimate in designer luxury, from clothes to cars, but the brand holds its own and is known worldwide because of its own class and oft-imitated style. Initially it was this style that contributed to their market position (and dominance), but since their establishment 168 years ago the company have become known for more than their boats, their reliability and design - and that is the ability to live up to the promises the brand delivers. Owning a Riva is buying a piece of history and to buy something individual with its own personality;
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aspects created from the distinct choice of unique colours, flowing contours and the choice of items with which the interior is furnished and the materials they are made from. The one facet that remains the same is the maintenance of the elegant styling of the boat, making it instantly recognisable the world over as a Riva. Known as the Ferrari of the boat world, Riva was started by a carpenter, Pietro Riva. Pietro was a many of many talents - bricklayer, fisherman and carpenter. A visitor from Sarnico watched as Pietro rebuilt a boat and was so impressed he convinced him he would do well with his talents if he moved to Lake Iseo (then called Lake Sebino). Following the stranger’s advice, the multi-skilled Pietro moved to Sarnico and began to earn his reputation as a master shipwright and carpenter. Pietro had five children and the company was passed to Ernesto, his son, who had inherited his father’s skill. Ernesto began to build larger boats with an expanded technical knowledge and these boats were used to ship cargo along the trade routes at the north end of the lake. In a case of ironic tragedy, Ernesto was crushed to death at the age of 50 whilst launching one of his large boats.
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