SPOTLIGHTSPOTLIGHT
IWANT AN IPAD
Apple have launched their latest gizmo to the usual mixed reviews from the critics but the public love it. Here’s why we vote with the people’s choice
It seems that every time Apple launches a new product it divides opinion down the middle. There are the Apple haters, the gadget lovers, the Windows-converts - but the proof is in the sales and the continued increase in Apple’s share price besides a slight recession-slump. Their new iPad, announced
in Febuary and launched in April, is no different. Many hailed it as simply a large iPhone - and indeed, when the iPhone was launched, it drew criticism from people claiming it was all style over substance. Consumers voted with their cash and now Apple is the largest mobile device company in the world. The deal with the iPad is this - until you’ve got one of these puppies in your hands you could add a moan to the existing complaints - no flash, no gps, no camera. As soon as you have, you
get it. You understand what it’s all about. It’s simple; its interface, as we are accustomed to with Apple OSes, is stunning and uber- user-friendly. Its functionality is limited but what there is is glorious and an absolute pleasure to use.
Its future use is of greatest interest - the iPad is set to revolutionise how we interact with media - viewing magazines, reading books, browsing catalogues - and the level of interaction we have with that media. Browsing pictures, as anyone who has used an iPhone knows, is an absolute joy - we go all ten-years-old-new-toy again - it’s just good, new-fashioned fun. Similar to the iPhone is the inclusion of the ability to download ‘apps’ from the App Store - a must according to recent press for progressive businesses.
APPY GO LUCKY
One of the selling points of the iPhone was its ability to be constantly modified via the installation of new apps from the App Store. Thus the phone becomes an ever-evolving creature but also, and more importantly, into a new highly targeted source of revenue. Wily businesses from restaurants to casinos are buidling applications for their customers and clients. This is new territory and a huge untapped market (nearly 50m are being sold worldwide every year). The idea is simple - develop an app, put it on the App Store, sell it. The Guardian newspaper in the UK launched its app in DecÕ 09 and sold it at £2.39. The app is set to generate over £2m a year. The tech is changing quickly, so pouncing on an idea and moving quickly with a
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good development team is important. iPhones are here to stay so finding apps with longevity is also key. There are the flash-in-the-pan apps that generate very high revenue in a short space of time but for every success there are 100 failures. Developing a long-standing, solid idea into a workable app is significantly more reliable as a business model. The big boys all have apps (and if they donÕ t - they should) and chances are the likes of Coke will be using apps as a delivery system for competitions, promos and new product launches. ItÕll be a sorry company that doesnÕ t embrace this new audience of moneyed consumers. And thus weÕ d like to introduce the new Elevator iPhone app - available for download from theApp Store and developed by Stonewash DDAG.
YOU CAN DOWNLOAD THE ELEVATOR MAGAZINEÕ S IPHONE APP FROM THE ITUNES STORE TODAY.
THE -ELEVATOR.COM THE -ELEVATOR.COM
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