SPOTLIGHTSPOTLIGHT
GREEN LUXURY
These two buzz-words rarely make an appearance together – but can they join forces and allow you to do good business while being good to the environment?
Avantair, the only publicly traded stand-alone private aircraft operator has continued to grow in a seemingly contracting market – mainly, it appears, down to the eco-friendly way it runs its operations. Travellers are now more conscious of their options and carbon footprint than ever before. Avantair’s aircraft are setting the benchmark for environmental friendliness, featuring innovative engineering allowing the lowest emissions and fuel burn in the industry.
The market-leaders in the green luxury field, they were also the first in their industry to purchase Flight TerraPass credits for new owners – a system that works by supporting clean energy projects across America. But is green luxury a passing fad? Is there room for it in our hectic lives and should we really care?
Green is moving away from its associations with tree-hugging and tie-dye and is now firmly in the thoughts of affluent professionals with just enough time to feel guilty about the air-miles they are clocking up. To attract the greenbacks of the green-glitterati, businesses need to start looking at social responsibility.
According to a recent report
on luxury, high-end consumers are now primarily concerned with the environmental issues hitting close to home, including energy and fuel shortages.
Affluent women are leading this charge in green luxury – and luxury retailers and marketers need to pay attention; these women are more often than not the primary shoppers in the family, making the significant decisions about the products the family will purchase.
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Ò IÕ M LEAVING ON A GREEN PLANEÓ
The Piaggio Aero P180 Avanti II packs in Italian styling, a quiet and comfortably spacious cabin, unequalled fuel economy and emission efficency and outstanding performance.
And all this with operating costs up to 40% less than a jet aircraft of the equivalent size.
Years in development, thousands of wind-tunnel tests later, Avantair (piaggioaero.com) have produced a highly advanced aircraft packed with innovative design and construction elements.
EDITORÕ S CHOICE
THE -ELEVATOR.COM THE -ELEVATOR.COM
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