DEALS DEALS
PROJECT EL-0411S
RUSSIAN TOWERS
Russian mobile carriers are cutting back spending on coverage and instead focusing on value added services to claw back their market share. But what is the solution to the countryÕ s limited mobile offering?
At the end of 2008, there were somewhere in the region of four billion mobile subscribers worldwide and around 3.7 million BTS (Base Transceiver Stations) across the globe. Market research has indicated that by the year 2013 we will have something like five billion mobile subscribers worldwide. This will leave a significant deficit in the number of base transceiver stations; there would need to be an additional two to two and a half million towers built to allow subscribers to receive a high quality service and to enable the delivery of new multimedia content including ringtones, videos and iPhone applications. The towers are required for wireless operators as well as digital TV and radio broadcasting to bring both wireless access and digital television services to the regions of Russia where they are still not readily available or are of distinctly low quality due to a lack of the costly telecom tower infrastructure. At the end of 2008, there were around 85,000 of the transceiver stations in Russia serving over 96 million mobile subscribers; these stations, however, only covered roughly 80% of all the populated areas. As a result, the growth markets of high speed data and mobile voice services are hugely limited in rural areas and small remote towns which is restricting both industrial and social growth. Russia has been an area of massive mobile growth over the past ten years. The developing mobile 3G, WiMAX (Worldwide Interoperability for Microwave Access) and LTE (Long Term Evolution) and similar networks may even require a greater number of BT Stations than was previously estimated. The market for telecom towers is currently increasing around 15-20% year on year. In 2008, the total world market for demand on cell tower space was $6.5 billion and it is predicted the market will increase to almost double, between $10 and $12 billion by 2013. Currently the most developed cell tower demand for service markets is in the USA, where market leaders are Crown Castle International, American Tower, SBA Communications and Global Tower, in Europe where TDF hold the largest market share and India where the likes of Quippo Telecom and Indus
PAGE 40
MOBILE GROWTH IN THE NEW RUSSIAN MARKET
The first mobile phone hit Russia in 1963 as a massive in car device. In 1994 , Mobile Telesystems launched RussiaÕ s first publicly available mobile service. In 2002, Megafone was formed and RussiaÕ s first full-coverage service was launched. 2007 saw the launch of the countryÕ s first 3G service in St Petersburg. The country now has 125% market saturation with SIM-cards.
1963
2010
Tower are leading the field.
The market is currently distinctly fragmented and hugely under-developed in Russia as well as CIS (Commonwealth of Independent States) countries including Armenia, Belarus and Uzbekistan. Tower services are currently provided by state owned companies and have few towers in each region. Similarly, the electricity companies own some (placed on thermal power station roofs) and owners of tall inner city living accommodation or commercial buildings. In Russia, however, there is no competition on the demand for space on telecom tower services in the Russian Federation
THE -ELEVATOR.COM THE -ELEVATOR.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100