POSTGRADUATE
Going global
In today’s global economy,
countries broadens the horizons and can
international experience
help students move beyond an ethnocentric
is a key asset for business
I
n the 18th century, graduates of Europe’s
finest universities embarked on the
Grand Tour, a trip by horse and carriage viewpoint that would make international
students. Steve Coomber
taking in Europe’s cultural highlights. business success unlikely,” says Julian Bowers,
looks at the business schools
Today, with the challenges of globalisation head of the international summer school
that are opening up a
high on the corporate agenda, business programme at Rouen Business School in
schools are increasingly sending their France. “On a practical level, first-hand
wider world to their
postgraduates on the business education knowledge of foreign business practices
globetrotting students
equivalent. Students may travel further is a welcome addition to any CV in an
and spend less time abroad than their 18th increasingly globalised world.”
century counterparts, but the purpose is
similar: to broaden horizons. Consulting projects
and study tours
International experience Most leading business schools offer students
“Business is global, you have to operate a variety of opportunities to travel abroad as
globally and therefore have to learn to part of their studies. Consulting projects and
deal with different cultures and business study tours are popular options. For example,
practices,” says Chris Jeffrey, Executive MBA all MBA and a number of MSc students at
course director at Cass Business School in the Cass go on an emerging markets trip as part
About
City of London. “Being in other countries to of the core curriculum, where they work in
the Author
experience business life and ask questions of an emerging economy such as Russia, Poland,
the people who do business there day-to-day Argentina or Vietnam, as consultants for
Steve Coomber is a freelance business journalist
who writes for The Times, CEO Magazine
provides a practical insight into what it’s like small- and medium-sized enterprises.
and Finance Director Europe among other
to operate in a different environment.”
publications. He is also co-author of several books At Judge Business School at Cambridge
including Architects of the Business Revolution
The importance of gaining international University, a month-long full-time global
and The Career Adventurer’s Fieldbook.
experience as part of a masters programme is consulting project is completed in teams of
widely recognised. “Living in or visiting other five over the Easter vacation.
www.eurograduate.com 87
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