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p58-59 bally:show preview 26/10/2009 14:05 Page 3
G2E PREVIEW
Along with full displays and hands-on uncarded players or those who didn’t use their
demonstrations of the latest versions of its industry- player’s club card during the visit. In addition, if
leading slot and casino-management systems SDS, casinos are seeking next-generation responsible-
ACSC, CMP, and MultiConnect, highlighting Bally gaming and self-exclusion solutions, Bally’s Biometric
Systems’ G2E display will be the following: Recognition recognizes the person and if she/he has
self excluded, the game locks up, displaying a
Bally Command Center message to the customer. Bally’s Biometric
Recognition also provides cardless employee tracking
Prominently featured in Bally’s G2E exhibit will be and additional security through distributed
the Command Center, a Bally server-based solution surveillance at every point of play.
that enables gaming operators to view, examine, and
manage their floor configuration from a central CMP Mobile
location. The Bally Command Center provides a
connection to a wide variety of devices on the casino Bally’s new CMP Mobile hand-held device allows
floor including gaming machines, player-tracking casinos to register uncarded players, reward player’s
displays, and peripherals; and allows a wide range of club members, reprint lost player’s club cards, change
command, control, and monitoring options right at or unlock PIN numbers – on the spot. No other
gaming operators’ fingertips. enrollment system has been this easy and convenient.
Based on the open G2S and S2S protocols, CMP Mobile enables casinos to serve customers
Command Center provides a platform to unify where it is most convenient for them and reduce long
previously separately controlled devices under one lines at the player’s club booth and casino cage.
managed application with easy-to-use wizards. Players enjoy the convenience of virtually
uninterrupted play, which increases
Bally Power Card time on device and coin-in.
Key features include the
New to G2E this year is Bally Power ability to take, view, and
Card, a powerful new marketing and save pictures of photo
promotions tool for gaming ID’s on the casino floor;
operators. This stored-value card instantly connect with
solution, the first of its kind to players anywhere in the
enable stored-value cards to be casino; dramatically reduce
redeemed at any game connected to a wait time at the casino cage
Bally system, is an “electronic wallet” for and player’s club booth; and
players to safely store their gaming the flexibility to enroll new
dollars rather than carrying cash. player’s club members
Players simply purchase the Power anywhere. This wireless,
Card at a point-of-sale Windows-based solution
terminal, a kiosk, or on the works on the
Internet, and then can Motorola MC75 hand-
download the card value at the held device.
gaming machine for immediate
slot play. The card can also be iVIEW Display
used at other point-of-purchase Manager (DM)
areas in the resort, such as gift
shops, restaurants, or the spa/salon. The New features available
cards can only be used at the casino or group of through Bally’s iVIEW DM will
casinos so designated, which increases loyalty, player be prominently displayed in the booth.
retention, and sales across the gaming resort Bally will showcase how iVIEW DM, an intelligent
operation. controller that enables casinos to present message
anywhere on the main game screen or the top game
Biometric Recognition display, can enhance customer service with a new
beverage-ordering function that enables casino
Bally’s Biometric Recognition is the first product to customers order their favorite drink at the gaming
incorporate distributed surveillance and biometric machine through iVIEW DM’s touch-screen interface.
recognition to solve real business problems at the In addition, Bally will demonstrate how iVIEW DM
point of play. This solution comprises a network of can be used to display powerful messages about
cameras installed in the casino’s gaming machines. Responsible Gaming, including informing customers
Each time a patron activates a game, a camera of how long they have been playing and providing
captures the patron’s biometric identity and information about where they can seek help.
compares it to a database of patrons.
The technology provides casinos with anonymous There’s a lot more than this to see, you just have to
player tracking and the ability to track and reward make your way to stand 1220 to find out more…
NOVEMBER 2009 59
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