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WMS
WMS
International
Sebastian Salat of WMS International took the time to answer a few
pertinent questions from Casino International ahead of G2E 2009…
C
asino International: WMS International’s to create content for our local jurisdictions
growth over recent years has been very regardless of where they are located. Our research
impressive; what do you attribute this to? teams actively solicit feedback from international
customers and players to aid in the design and
Sebastian Salat: Our success is directly attributable development of our games and we work hard to
to the dedication, creativity, and skill of the entire ensure that our games include any market-specific
WMS team. We have a culture that is laser focused requirements mandated by local regulations. In
on listening – to our customers and to each other – terms of content, we have an extensive title portfolio
in an effort to create the best and most innovative that allows us to provide customized solutions for our
games and systems. Our Culture of Innovation local markets. Our Orion-branded games are
manifests itself in the extensive research we do to specifically designed for international markets and we
better understand the values, wants and desires of also provide international customers with a range of
casino players and is evident in the leading edge, our best-performing US titles.
differentiated products we create that consistently
generate high player appeal. CI: Like everyone, you must have been hit by the
global economic downturn; how has the company
CI: Your game development and cabinet handled this, and how has the international
technology are outstanding – is all this handled department, in particular, handled this?
in-house?
SS: Despite the economic issues we face as a
SS: We have internal development teams that company and as an industry, WMS believes that a
deliver the best in content and the best in cabinets. player-centric focus on new product development is
Our focus on Player Driven Innovation leads our the best way to navigate tough times. We came
game development teams to create content that through last year with record financial performance
delivers a gaming experience that is as entertaining based on worldwide demand for
as possible for players on the casino floor. At our innovative, high-earning
the same time, our cabinet for-sale and participation
development teams focus on products. While the
creating innovative designs that replacement cycle for
immerse the player in an slot machines has been
audio/visual environment that in a trough period for
enhances the overall several years, by
entertainment value of our continuing to focus on
games. developing new
gaming technologies
CI: How much input does that enhance the
the international side of player experience,
the business have on game WMS has been able to
development? Are there grow its revenues and
international-only titles in global market share
the WMS catalogue? in an extended period
of historically low
SS: Our development teams replacement demand
are not just focused on and overcome the
products for the domestic challenges of lower
market. We are actively capital budgets. By
working across our game studios creating games that
24 NOVEMBER 2009
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