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WMS
player entertainment experiences and enhance the
operations of our customers’ slot floors. Our WAGE-
NET offerings support casino operators in their
efforts to transform their slot floor into a fully
networked environment that delivers an efficient
operational experience for the operator and an
entertaining environment for the player. Our
product-by-product, bank-by-bank and floor-wide
deployment strategy for networked gaming is a well-
defined rollout plan for new server-based applications
that simultaneously benefit casino operators and
players. At the same time, we are introducing new
gaming cabinets that take advantage of the benefits
of networked gaming and blend physical and sensory
elements with function.
CI: Where do you personally see casino gaming
heading in future in order to compete against
other leisure activities?
SS: We approach our business with the belief that
casino gaming entertainment needs to continually
evolve to ensure that our players remain engaged and
we believe our games and platforms remain at the
competitive and collaborative environments that take forefront of innovation so that we can continue to
the excitement to the next level. For example, our take the casino slot floor experience to the next level.
newest Community Gaming titles, The Price is Right I think that increased options for players and
Plinko and The Price is Right Punch a Bunch, improved services for both the player and the
combine the company’s Community Gaming, operator will enable casino operators to remain
Transmissive Reels and Sensory Immersion relevant in attracting consumers and competing with
foundational technologies and create an unmatched other leisure activities. We believe our well-
entertainment experience. The same is true for our recognized content and technology leadership are
Monopoly Big Money Spin Bigger Event, which valuable, though not fully exploited, assets that we
introduces the industry’s first “collaborative gaming” can leverage in new emerging platforms, mediums
experience and improves the communal experience. and markets.
CI: The Bluebird and CI: What future projects are
Bluebird 2 cabinets are on the horizon for WMS
server-based gaming- International? Will you
ready… what else is WMS be involved in Gran Scala,
doing in the server-based for example?
gaming arena? Will this be
a big area for you in SS: We certainly think
future, or will you create there remains a
product to run on other tremendous opportunity
systems? to further penetrate
international markets with
SS: Our networked our industry leading
gaming initiatives will products. We are excited
certainly be a major focus about the new coming
of our G2E booth this opportunities as the new VLT
year. One of the market in Italy, gaming being
highlights of our network legalized again in Brazil, or
gaming initiatives at G2E Gran Scala should this
will be the debut of four project materialize. We’re
families of Portal focused on making sure that
applications including we always have the right
Ultra Hit Progressive. products – games, cabinets,
We believe these networked gaming solutions
networked game – on hand to address every
enablement applications available market
will help create dynamic opportunity.
26 NOVEMBER 2009
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