let them make books
LET THEM MAKE
There are many ways to make a book. The easiest, and
more profitable, way for you might be helping your
customer do it at home!
BOOKS
by: Roger McManus
I
This is another in a continuing series
In the continuing effort to find ways to expand the horizons
of articles offered to scrapbook
of revenue opportunities for scrapbook retailers, this article
retailers that are just a little “out of
suggests you can “make book” in bookmaking. But, wait!
the box”. Author Roger McManus is
Even if that clever turn of words makes you roll your eyes, it
an ardent supporter of educational
organizations like Independent
probably isn’t what you think!
Creative Entrepreneurs (ICE) that
are dedicated to small business
This idea is not about making books in your store from growth opportunities. McManus has
your customers’ pages or ones you print for them – though
written, published and spoken in
the photo arena for 25 years, and is
that is a business model, we will discuss in another issue
a strong proponent of encouraging
– this is a much cleaner, easier way for you to profit from
a crossover between businesses
bookmaking. that have the photo as the common
denominator. McManus currently
works with ICE as Director of
Unibind has recently introduced the Photo Book
Strategic Relationships.
Creator. The package includes the heat binding unit,
one hardcover book, 20 sheets of photo paper and software, to help your
customers organize their images on a page for home printing. Plus, the package comes complete with
follow-on sales for years to come, which is great for your business.
But, just because the unit comes with photo-layout, software should not suggest
that your customers couldn’t bind scrapbook pages – or journals, for that
matter. If it involves individual pages, the system will keep them connected
to a spine and cover. The system even binds page protectors!
So, why should you be interested in the Photo Book Creator, and, why
is Unibind interested in scrapbook retailers as distributors of
their product?
Unibind | Contact: Vicki Gurney |11820 Wills Road, Ste 100, Alpharetta, GA 30009
770-674-6000 or 1-800-864-2463 |
www.myphotobookcreator.com
78 scrapbook business
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