vendor bio - srm stickers
V
endor
Bio
SRM Stickers, founded by owner Susan McShirley, celebrates new class, for retailers only, with step by step photos, printed
its 30th birthday by introducing a new line of calendars with instructions and a list of materials. These classes range from
coordinated stickers. Now you can call this company five minute make & takes, to three hour projects. There
SRM Stickers & Calendars Too! are now over 100 classes available to retailers,
who love the classes, and love the support
In January 2009, SRM Stickers that SRM gives to their stores.
introduced “The Calendar
Collection”, a wide range of Personal connection to stores is
calendar related stickers what it is all about, in Susan’s
including months, seasons opinion. Meeting with
and major holidays. When customers at shows, on the
scrapbook stores saw phone, or even with a visit to
these new calendar related a store, SRM finds out what
stickers at Winter CHA, people like and need, and then
they saw a natural progression develops products accordingly.
to calendars, and encouraged SRM values customers above
Susan to expand her product all, for without them, where would
line. Susan, who never likes to say they be? After 30 years in business,
no to a good idea, saw this as a great blessed with the help of her outstanding
opportunity and introduced a full line of team, Susan hopes to continue making new and
calendars at Summer CHA in Orlando. innovative stickers and calendars, for many years to come.
And who knows, if someone suggests another product option
Listening to independent retailers has always been at the core that makes sense for her line, you never know what will be
of the company’s philosophy. SRM focuses on local scrapbook next from SRM!
stores, understanding that these stores are the backbone of
our industry, providing education and a cozy local base for
scrapbookers. In an effort to work with the retailers
and to lighten their load, SRM introduced Online
Classes in 2006. Each month, with the help of an
incredible design team, including Lindsay Ostrom,
Cathy Schellenberg and Laura
Krumpholz, SRM adds at least one
54 scrapbook business
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