A
ny time someone brings something new to an
established industry, there are always those who
want to know “who are these guys?” There is usually
those who immediately “get it” and jump on board.
There are more who will stand aside and “see what
happens”.
Welcome to
All of this has been taken into consideration as the
future of ICE was planned. The “early adopters” will
This is what it is
see themselves in the words in this document. The
“followers” will see other people. But, they may
really all about:
come along eventually. And, some never will. They
are too “ (fill in the blank) ” to join any group.
Perhaps you saw yourself as “ICE-stuff” as you answered the questions on the previous page (To check your
results on the Quiz, add up your score on page 6). But, here is a quick check list:
p
You know the difference between a hobby and a business.
p
You know that scrapbook customers can and do buy more than paper crafts.
p
You want store ownership to represent more freedom, not less.
p
You understand that technology is not the death of paper crafting, but a part of its future.
p
You are real clear about the difference between art and profitability.
p
You are comfortable listening to new possibilities with an open mind.
p
You are in tune with the difference between increasing sales and true business growth.
p
You are comfortable openly sharing with and learning from others whom you respect.
p
You know why other stores have closed and why you will not be one of them.
p
You are comfortable making a profit from something you just happen to enjoy.
p
You have been seeking a group of true peers from whom you can learn, not just teach.
p
You are comfortable being seen as among the best in your industry.
Growth comes in many forms. Most dramatically, it comes from casting off old assumptions about what a
business “is” and examines what it “could be”.
If you have interest in ICE and would like to see if you qualify, please complete the application on the back
page. Your “interview” will feel much more like a conversation than an inquisition. At the end, we will both
know if you are “ICE-stuff”.
GET
TING
T
OGETHER
ou-are” conference call at noon Eastern,
h week.
ALL.
Ev
ery
Tuesda
y there is a “come-as-y
TUESD
AY MORNING C
er.
Whether a coc
ktail reception,
opics v
ary
, but y
ou will get a notice of the first issues to be discussed eac
ICE Members
9:00
AM P
acific.
T
Meet! It is the best
ays happening. Sometimes one get-together
CHA.
Ev
ery time the industry meets, ICE members find time to get togeth
wa
y to exc
hange
ening idea exc
hange, something is alw
lunc
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ideas with
hatev
er y
ear it happens to be), there is lots ofngs
spa
wns impromptu others.
ve Retailing ’09 (or w
like-minded
CR’09.
Since ICE sponsors Creati
hes, special breakfast sessions and in-suite “open house” meeti
people. Meet with
Member in
volv
ement. Pri
vate lunc
ery popular
.
hanges and an
people from w
hom
open only to ICE members are v
you are more
ho are also members of ICE get together at PMA for idea exc
PSRO
. Members of PMA w
likely to learn than
“Idea Sca
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hav
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