Teaching Tip: Embellished Dazzles™ are gorgeous on Love these ideas for classes? Then keep reading to see our tips
scrapbook layouts, but could also fit on the front of a card as for great workshops incorporating Dazzles™.
a special focal!
Tip #1: Create a Class Pack
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“Pointing” Classes are easier to plan, prepare and teach with a class
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Elements into the Photo pack. The four layouts, shown here, use Heritage Background
Look closely at this double-page spread. Where does your Papers, Heritage Dazzles™ and Family Dazzles™ for a total
eye go? For most people, the center of the page retail of $19.97. Have students pay for the class kit as part
will draw the viewer’s eye—and it helps to of the class fee, and you have guaranteed sales—even better,
have an element “pointing” the your customers get to take home the rest of the papers in the
way! LeNae incorporated Heritage book, plus extra Dazzles™.
the pointing hand
Dazzles™ to slightly Tip #2: Emphasize Savings
overlap the photos… Consumers are watching their wallets—but that doesn’t mean
and guide your eye to they don’t want the latest scrapbooking supplies. Emphasize
the most important part the high value of the items they’re using. For example:
of the page—the photos!
Notice, she placed the hands • A 24-sheet book of paper at $9.99 saves the consumer 30%
pointing into the center of over buying the same amount of paper by the sheet.
the double-page spread, also…
again, leading the viewer’s eye • Scrapbooking Dazzles™ retail for $4.99 each; each pack has
into the focal part of the layout. between 64 and 91 stickers, making them about 12¢ each.
And that’s not including the “innies”! Even better, each pack
“The Heritage Dazzles™ make it easy has layout ideas and techniques.
to add “old fashioned” elements to
your pages,” says LeNae. “I love Dazzles™ are a proven sales success, and an easy impulse
the clock faces and the pointing purchase. They’re an effective way to boost sales of staple
hands feel very vintage to me.” products you already carry, from paper to three-dimensional
accents, and they inspire dozens of different class topics. Even
Add better? They’re low-cost and high-value…perfect for today’s
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Dazzling scrapbooker!
Photo Corners
Elegant photo corners They’re Dazzles™….and in these tricky economic times when
are ideal for highlighting retailers are looking for “new”, and consumers are trying to
a special picture— stretch their crafting budgets, they might just be your path to
especially a heritage profits.
p h o t o ! L e N a e
incorporated the Dazzles™ photo About Scrapbooking Dazzles™: Dazzles™ are a best-selling
corners on both heritage pictures. She line—inexpensive, easy to use, and great for workshops and
double-matted a 3”x5” photo on light ivory paper and demos…retailers are ordering and re-ordering, telling us they
navy cardstock, leaving a ¼” wide border to accommodate the fly off the shelves. This summer, Hot Off The Press releases
Dazzles™ corners. a new line of Scrapbooking Dazzles™, featuring large images
designed in the most popular scrapbooking themes. These
Teaching Tip: Photo corners are gorgeous for highlighting heavyweight sticker sets are value-packed with tons of images
photographs…but don’t forget they also look stunning at the and inspiration.
corners of a background paper! Visit
www.b2b.hotp.com to see the complete line!
scrapbook business 75
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