view from the classroom - barriers to success
Not enough time
Lack of time is a barrier faced by all
scrapbookers, not just newcomers. However,
if a beginner senses each layout is going to
take four hours, he or she may quit before
starting.
Concerns about
expense
Talk with new scrapbookers about how
Some new scrapbookers become
productive crafters approach the hobby:
disillusioned with the price of
• Schedule time for scrapbooking, just like
tools and products. It’s true that
a meeting.
the cost of specialized papers and
• Invite newcomers to crops and
embellishments can add up quickly.
workshops at your store.
• Show beginners quickly completed
However, scrapbooking need not be
layout designs.
an expensive hobby:
• Remind newbie’s that they don’t need
• Demonstrate simple, timeless
extended blocks of time to be productive:
layouts, created with cardstock,
print photos today, plan several layouts
just a bit of patterned paper, and
tomorrow, write journaling while waiting
minimal embellishments.
for an appointment, etc.
Overwhelming product
• Show how to use punches
selection
and die cuts, instead of more
Unrealistic expectations
expensive embellishments. Dress
The dazzling array of scrapbooking
Some newcomers expect to scrapbook
them up with ink and pen work
products today might easily overwhelm
years of photos in a very short amount of
for a custom look.
a newbie. Making choices among so
time. While this may be doable for some, it
• Demonstrate tools, such as die-
many products can be very intimidating,
frequently results in discouragement when
cutting machines, that will save
even for the initiated.
the new scrapbooker realizes she can’t meet
the beginner money in the long
her own expectations.
run.
Help the newcomer focus on the
basics:
New scrapbookers need to feel successful.
• Provide a list of essential tools and
Help them set realistic expectations:
supplies needed.
• Understand that most of us will never
• Suggest purchasing product to
scrapbook every photo we have.
match specific sets of photos.
• Limit the scope of projects so that
• Advise the new scrapbooker to
they’re achievable. The mom of a
make a few pages in order to find her
graduating senior may not be able to
style, afterward, to invest in papers
scrapbook 18 years of photos in two
and embellishments that suit her
months, but she CAN create a “senior
taste.
highlights” album.
• Use divided page protectors, and
Advise the new scrapbooker to make a few pages in
archival photo albums, for photos not
order to find her style, afterward, to invest in papers and
scrapbooked.
embellishments that suit her taste.
scrapbook business 49
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