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ARE YOU
Take a few minutes to answer the 25 questions below.
MATERIAL?
At the end, check your score against the descriptions you see on
page 6 and you might have the answer to the question above.
1. Do you believe it is alright to compete in a marketplace even if it takes
business away from other businesses? ❍ No ❍ Yes
2. Do you know the difference between working IN your store and
w
A
orking ON your store? ❍ No ❍ Yes
3. Are classes taught in scrapbook stores for the joy of knowledge or for
the joy of revenue? ❍ Sharing ❍ Revenue
4. A new scrapbook store is opening 5 miles away from your store. Are you
more likely to ignore the new owner or invite her to lunch? ❍ Ignore ❍ Invite
5. Everyone knows of a scrapbook store that has closed. Do you think most
stores close because of a lack of cash or a lack of imagination? ❍ Cash ❍ Imagination
6. ould yW ou prefer to work on an amazing scrapbook page or give a
speech to the PTA? ❍ Speech ❍ Scrapbook
7. Are you more likely to be found on a Saturday night out for dancing
with your spouse or doing inventory in your store?
8. Do you have a website because you “have to” or because it it is a
significant resource for revenue for you?
9. Now or at some point in the near future, are you more likely to print
pictures in your store or send customers to algreens to haW ve them
printed?
B
❍ Inventory ❍ Dancing
❍ Significant ❍ Have to
❍ In-house ❍ algreensW
10. Are you more likely to select new products based on what you believe
your current customers want or add products might attract new
customers? ❍ Attract ❍ Current
11. The local TV station wants to interview a local merchant. Your advise
is asked. Do you recommend someone or volunteer to be interviewed
yourself? ❍ Someone ❍ Me
12. A customer asks for something you do not have (but could obtain fairly
easily). Do you tell the customer where to get it or offer to get it for
them and sell it yourself? ❍ Send Them ❍ Get it
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