build your community
Build ing Your
Community
to Build
Your
by: Spellbinders Paper Arts
witter. Facebook. Splitcoast.
Business
Two Peas. Papercraft Planet.
We’ve all heard of them. Some
of us belong to them. We all know we are
supposed to use them, to connect with Next, participate. The social network A well-executed Social Media Network
our customer and build our businesses. communities will embrace you, much as Marketing program will:
But, unraveling the mystery of Social any real community, when you become • Generate exposure for your business
Network Media to help build your a positive, active and contributing • Increase traffic to your site and/or
business isn’t as easy as, say, a mobile member. That’s all it takes. store
update to your Facebook status. Even • Foster new business partnerships
the savviest of Internet surfers may Once you establish a presence within and opportunities
struggle to find the bridge, from simple a community, learn to post content, • Bring in new, qualified customers
social networking to Social Network a critical skill, to be a contributing
Marketing, which will truly help grow member of any community. The value Spellbinders Paper Arts is successfully
your business. Many traditional sales and of contributions is measured by popular using many aspects of social network
marketing tactics are ineffective in this opinion of the community. Overt, media to build their business, one
brave, new virtual world, but fear not – promotional messages are generally community at a time. Gaining fame
there is good news. Just be yourself. viewed as self-serving, and distasteful, for their “Blog Frenzy” events, which
within social networks. To their reveal new releases and offer consumers
There are a few simple principles to members, social networks are trusted multiple chances to win, Spellbinders,
follow that will help you leverage resources for information. Marketers has built their business exponentially
emerging media, using communities. infiltrating them with blatant marketing since moving into the virtual world, one
First, join. It is beautifully simple, and messages are in violation of the accepted loyal consumer at a time. In addition to
since a great deal of content is user social norms and pushed to the fringes of spending time nurturing iconic industry
generated, simply showing up for the group. The most successful builders savvy consumer groups like Splitcoast
the party is half the battle. Creating a of these communities understand and Stampers, Spellbinders has their own
presence and a voice for your business, deliver relevant, balanced information blog team, a Yahoo forum, and is
allows consumers already active in the that inspires, and provides useful building communities on Facebook and
community to find, and support you. information for their members. Tw itter.
60 scrapbook business
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