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5 top mistakes of business bloggers
Mistakes
5
Top
of
by: Nancy Nally
Business
Bloggers
1
Mistake #1: No Link To The Blog From
The Company’s Website
A company blog is part of your company’s overall marketing
efforts. Necessarily then, a link should be provided from the
blog site to your company’s main website, even if hosted by an
outside provider, such as Typepad. A reverse link is also vital,
from the blog back to the company’s main website. Customers
should not have to look for your blog via a specific Google
search, or other method. Ideally, your blog should be one
I
I
n the age of social media, every company needs a blog as a of the navigation options, obvious, on your corporate site’s
part of their marketing plan. It’s a very cost-effective way to front page. Your blog is a key method of engaging in the new
get your company’s message out and build brand loyalty. But a conversational form of marketing, make it easy to find.
poorly executed blog can be worse than having no blog at all.
An optimal method in making your blog easy to find is to have
There are some pitfalls that are common to many corporate the company blog routed as a sub-domain of the company’s
blogs in the scrapbook industry. Avoiding them can increase main domain, such as www.blog.yourcompany.com, or as a
the marketing return on a company’s blog immensely. Here’s a directory of the site i.e., www.yourcompany.com/blog. Ask
look at the top five mistakes business blogs should avoid. your provider what is possible for your blog.
scrapbook business 71
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