special report pirelli calendar
The first Pirelli Calendar was photographed on
a beach in Majorca in 1964 and it has evolved
into an icon of style, beauty and fashion. Over
the last 10 years Utopia Productions has been
shooting a backstage video showing the
‘Making of the Pirelli Calendar’ and this year’s
shoot in Brazil was the perfect opportunity to
put the new Canon HJ14ex4.3 HD wide angle
lens through its paces.
On location with the
Pirelli Calendar girls
irelli Tyres started producing its own right having been shot on 35mm was the obvious creative
a backstage video to 35mm film and more recently on state choice for the Pirelli Calendar backstage
accompany and support the of the art HD digital camcorders and footage but it is expensive, time
launch of its famous lenses and has been presented to consuming and not always practical. As
Calendar in 1993 when a captive audiences of Pirelli’s exclusive a format it worked really well in a
P
NTSC Hi8 camcorder was guests, VIPs and key customers in controlled environment like a large
used to capture behind the scenes museums, arenas and venues around studio with elaborate sets and a clean
footage of supermodels Kate Moss, the world. and dry area to load the magazines
Cindy Crawford and Helena Christensen Pirelli has always used the best and ship off the rushes for processing
Over the last 16
in the Bahamas with internationally
years the ‘Making
photographers and employed the at the end of each day’s filming.
acclaimed fashion photographer Herb of the Pirelli services of the world’s most beautiful However, as the international locations
Calendar’ video has
Ritts. Over the last 16 years the supermodels, and the creative for the Calendar shoots became more
evolved into an
‘Making of the Pirelli Calendar’ video
artistic product in
approach to the ‘Making of’ films has ambitious and budgets got stretched,
its own right.has evolved into an artistic product in aimed to reflect this. HD - and more specifically HDCAM -
became the format of choice for an
‘artistic’ digital solution.
To maximise image quality and
optical flexibility, producer/director
Stuart Chapman has always turned to
Canon for an excellent choice of HD
broadcast lenses.
“I shot the first ‘hi def’ Pirelli
Calendar video in Rio de Janeiro in
Brazil in 2004 on the Sony HDW 750P
HDCAM camera shooting 25p and
using Canon’s HJ11 wide angle and .
8
7
HJ21 zoom lenses,” said Chapman. “I
e
g
was nervous after having shot the
a
P
previous year on 35mm using film
n
o
zoom and prime lenses that I would
d
e
lose both the quality and the organic
u
n
i
tdistinctive look of film by switching
n
o
to HD but for flexibility and the
C
76 l ibe l september/october 2009 l
www.ibeweb.com
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