feature 3D
The 3D movie phenomenon is the convergence
of several trends - consumers’ desire for a new
media experience, studios and theatre owners’
financial calculation that 3D will increase
revenue and fill theatres, and directors’ desire
to perfect the immersive experience. Just as
black and white films eventually gave way to
colour, it is safe to say that 2D will eventually
give way to 3D. For manufacturers of colour
grading and digital intermediate (DI)
equipment, 3D represents exciting engineering
challenges, as well as new market
Jim MacKrellopportunities. , manager of
services marketing at da Vinci Systems,
explains why.
3D evolution
of the aesthetic and the technical. Forhe strong response to 3D and figurative! Today, stereoscopic
example, a cut between a close-upmovies such as ‘My Bloody programming can be CGI, live-action,
and a long shot works fine in a 2DValentine’ (the third highest or a combination of both. CGI
environment, but will likely causeranked movie the weekend of productions such as ‘Beowulf’
eyestrain and annoy audiences if it isits release, and with overall especially lend themselves to 3D,
T
done in 3D. Film editors and directors,worldwide gross sales of $92 avoiding all the problems of live action
as well as colourists andmillion) demonstrates that audiences capture. These types of films are
manufacturers, will adopt neware willing to pay a premium for the leading the way.
techniques when working on 3D3D experience. This makes 3D a Regardless of the material, the 3D
projects. particular benefit to both studios and post-production process will be more
Jim MacKrell,
theatre owners who are eager to fill
manager of
3D production has financialcomplex because the content
seats. Meanwhile, directors want services marketing implications as well. The additionalcomprises distinct left and right eye-
at da Vinci Systems.
complexity makes 3D movies up toaudiences to enjoy an immersive streams. A typical problem solved by
three times more expensive to produceexperience - to ‘live’ in the story. Done digitisation is registration, which can
than 2D. The images must be preciselyproperly, the 3D environment supports now be maintained very accurately by
captured or created, as well as exactlythis experience, whether the story is the computer. This is important
synchronised, to maintain theabout superheroes, homemakers, or because variations in horizontal image
stereoscopic effect. For the foreseeablesuperhero homemakers. An image of a position between the eyes translate to
future, 2D projects will continue to existhouse in the distance or an arm cut off depth variations in a 3D presentation,
as less expensive alternatives, as wella victim is far more interesting to the which is difficult for the viewer. Digital
.
0
7
as alternatives for projects that goaudience if the house or arm is three- technology makes precision 3D easier
e
gstraight to DVD for the home. dimensional, rather than flat.
to achieve because digital capture and
a
P
The home theatre will be the nextPrevious attempts to mass-market
projection eliminate many of the film-
n
o
frontier for 3D. Stereo-capable home 3D, especially in the 1950s, lacked the related mechanical elements that once
d
e
display systems have been availablebenefits of the digital technology that caused problems.
u
n
i
for several years, and blue-rayresolves so many of the problems that Some of the issues raised by 3D t
n
o
technology is well-suited to support once led to headaches - both literal presentation come at the intersection
C
68 l ibe l september/october 2009 l
www.ibeweb.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80