advertising viewpoint
“iD3 is one of the most exciting creative director, Tim Rodgers. “The Many expect the digital signage
programmes we’ve developed on 3D scenes we’re creating for the market to take full advantage of the
Doritos,” said Pete Charles, Doritos game give the user full control to potential of autostereoscopic xyZ 3D
marketing manager. “The explore and move the story on. Plus, Displays. “3D is a very hot subject in
combination of a great new product we’ve created a number of secret the world of new media and
Objects
and cutting edge marketing levels and experiences for hardcore everyone wants to do ‘something’
developed by innovative agency gamers. iD3 is the perfect showcase ‘jump out’ of with it,” said Jean-Pierre van
partners has allowed us to create a for our creative and technology skills.”
the screen
Maasakker, chief executive officer of
hugely involving campaign.”
toward the
Zero Creative. “This project confirms
The integrated campaign created Creating a fizz in the
shoppers
that our client, Vrumona [a full
and led by communication agency Netherlands
and, here’s
subsidiary of Heineken and one of the
Initials brought together a raft of biggest producers of sodas, juices and
the clevercreative talent. Upset TV wrote, Supermarkets throughout the waters in the Netherlands], is a leader
directed and created the adventure, Netherlands are set for their own
bit, without
in marketing innovation that already
while rehabstudio was responsible for adventure in creative advertising with
the need of
deploys new marketing tools that
designing and building the fully the roll out of xyZ 3D displays showing
3D glasses,
other companies have not even
immersive experience. the latest Pepsi ad campaign.
the image is
discovered.”
An independent digital creative and Within the next few months multiple Zero Creative specialises in 3D
still perfectly
production company, rehabstudios xyZ 3D displays will be showing a experiences and creates interactive
blends technological innovation with unique 3D commercial campaign visible and real-time 3D presentations. The media
traditional methods of bespoke entitled ‘Pepsi Foot Volley’. The
attention
company also offers autostereoscopic
design and craftsmanship. Based in campaign was converted into 3D by
grabbing.
xyZ 3D Displays, based on lenticular
London and Belfast, it specialises in Zero Creative, 3D marketing and technology and says the LCD displays
creating interactive sites, brand communications specialists, and is deliver a very bright and clear 3D
experiences and other non-traditional hoped to further promote the cola effect, without the need of special 3D
campaigns, offering a unique mix of brand. Using state-of-the-art 3D glasses.
boutique credibility and big agency technology, objects ‘jump out’ of the So the next time you open your
capability. screen toward the shoppers and, here’s favourite snack, or set out through
“We had a challenging brief to the clever bit, without the need of 3D your local supermarket, beware - you
extend the plot and interactivity glasses, the image is still perfectly might just encounter something you
beyond the video,” said rehabstudio’s visible and attention grabbing. hadn’t planned for.
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www.ibeweb.com l september/october 2009 l ibe l 15
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