Introduction IPTV@IBC2009
Centre stage: IPTV@IBC2009
IPTV will once again be a key focus of exhibits at this year’s IBC, with the hub being the IPTV
Zone. IPTV technologies and business models continue to evolve, and the barriers with Internet
TV become ever-more blurred - this will be reflected throughout the Zone and the show in
general. This Supplement offers an invaluable guide to all IPTV Zone exibitors, and provides a
means of locating all IPTV-related companies throughout the show.
Revenue figures for the future of global IPTV markets are sustaining the evolution of the
business model and, importantly, the technology that will make it an attractive proposition to
consumers. Broadcasters and telcos continue to jostle for position, very aware that this race to
the finish will be all about the survival of the fittest - in terms of technology, service offering and
revenue. And it isn’t just the technology and business models that continue to evolve -
companies themselves are having to change the way they interact with their customers, leading
Cisco’s Nick Fielibert to suggest that ‘service providers are transforming into expereince providers
as they deliver the versatile media experience and multi-play services that subscribers want’.
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Cisco makes the case for service providers
Pace of change in this sector remains frantic - the
becoming ‘experience providers’. pS14
IPTV Zone will provide a valuable opportunity to catch
up. In addition to the IPTV Zone, the Business Briefings
offer an excellent opportunity to learn more about the
impact IPTV technology is having on the wider
broadcast sector.
Neil Nixon Editor IBE
In this issue:
S4 Business Briefings
S6 IPTV Zone 2009: Stand by Stand Guide
S12 IPTV Zone 2009: List of Exhibitors & Floorplan
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Reducing the cost of PayTV leadership:
S13 IPTV Expertise at IBC2009
Tandberg Television. pS16
S14 Making the most of the ‘IP’ in IPTV Nick Fielibertby , Cisco.
S16 Reducing the cost of PayTV leadership Alan Delaneyby , Tandberg Television.
S18 Content convergence Francois Pogodallaby , Advanced Digital Broadcast.
S20 The Open IPTV Forum A review of the work undertaken by this industry organisation.
S22 A flexible approach to hybrid IP networks Thomas Lindby , Appear TV.
S24 IPTV & enterprise media Peter Maagby , HaiVision Network Video.
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SmartLabs LLC in the IPTV Zone. pS11
S25 Can OTT TV win the day Metin Taskinby , AirTies.
Editor Neil Nixon E: nnixon@btconnect.com T: +44 (0)1409 241166
Consultant Editor Robert Taffurelli
Contributors Joe O’Halloran, Chris Forrester, Ian White, Kevin Hilton
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a76 Special Report
Printed in England by Williams Press
BNS in the IPTV Zone. pS6
www.ibeweb.com l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l ibe l S3
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