Special Report IPTV@IBC2009
operator ARPU.
Multimedia Subsystem) market leader.
The Connected HomeIn the television environment, IMS
enables people to remotely control
This IPTV Solution also includes the
their TV services via personal mobile
Ericsson Connected Home Gateway,
devices and enables the integration of
which embraces standards like IMS, OIF
entertainment and communications. It
and DLNA to help subscribers enjoy
enables open Internet and managed
multimedia content on more home
network services to be delivered on
devices in a cost-effective way. This
the same devices. IMS also enables
provides a single point of entry for
people to access content that is stored
remote access, IPTV and
inside their home from any device and
communication services and serves as
from any network outside the home,
an intermediary gateway for
or transfer TV sessions between
connecting consumer electronics
devices.
devices and telecoms services. The
By utilising OIF, IMS and other
gateway enables the seamless sharing
should introduce addressable advertisingstandards within our IPTV Solution, and
of content and services between
with on-demand services. They canproviding more operator choice, we
DLNA-enabled devices, which could
exploit their growing audiences acrossare enabling a paradigm shift in the
include set-top boxes, televisions, NAS
different platforms, including mobile,way IP television is delivered. Our pre-
storage, games consoles, etc.
and help advertisers find their targetintegrated IPTV Solution includes
The Connected Home Gateway is
IPTV
audience wherever they are. components from Ericsson and market-
increasingly relevant to cable operators
operators
Multi-room services, HDTV and multi-leading partners and covers headend
too - enabling them to introduce IP in
need to
stream HD will provide a return onand compression products, asset
the home and deliver cable video
network investments. Using the bestmanagement system, media servers,
services to every screen. We expect bring
video compression will boost pictureCA/DRM, QoS monitoring, TV
more cable operators to use unbundled
services to quality and extend service reach toapplications and the IPTV home
DSL networks to expand their footprint
market
more homes. IPTV providers can alsoenvironment. It includes open
or deliver IPTV over DOCSIS. It is highly
quickly and
expect higher subscriptions if they offerinterfaces for charging, provisioning
likely that cable companies will also
and operation & maintenance. IPTV
customise
large volumes of catch-up TV as part of
want to use IMS (which is the core of
their service. A larger choice of VoDnetwork infrastructure includes IMS
themPacketCable 2.0) to ensure they can
titles should lift buy rates for movies. core, fixed access, metro transport and
offer an Individual TV Experience.
according to A next-generation contentMulti Access Edge.
Consolidation in the triple-play
A key component of the Ericsson
local market
management system will support
market could lead to more hybrid
IPTV Solution is the Ericsson IPTV
needs. They
bigger on-demand libraries, multi-
service operators. Even without
middleware, the world's first
need to
platform VOD and will make it much
consolidation, the increasing
commercially available IPTV
maximise
easier to change pricing and update
willingness of operators to use multiple
promotions to maximise consumermiddleware that is integrated with
networks including satellite, terrestrial Average
interest. Open VOD platforms enableIMS. This next-generation IPTV service
and the broadband Internet puts the
delivery platform is designed to meet Revenue Per operators to choose their server
emphasis an openness and flexibility.
the growing consumer demands for
User by
vendors, exploit the latest technology
personalised and interactive TV
Increasing revenues
making it
and minimise cost per stream. The
experiences across multiple screens. It
easy for
trend towards higher bandwidth
requirements can only encouragedrives down the cost of deploying
people toFor all network operators, the goal is to
subscription to premium broadbandinnovative applications for non-IMS
attract more customers, retain them
access new packages. Consumers will also rewardIPTV environments, IMS IPTV networks
and increase ARPU. The Ericsson IPTV
and combined IMS/non-IMS
features and
operators for new applications like
Solution makes this possible by
environments.
offers.
Internet TV, Flickr, Twitter, FaceBook &
delivering a step-change in the speed
Based on open standards, Ericsson
Operators
RSS feeds on the Television.
and cost of software and application
IPTV middleware delivers advanced
must also be
Operators can look to minimise
development for all services, on non-
capex by leveraging standards and aPVR, time-shift and multi-room
IMS and IMS networks. able to meet
multi-vendor strategy for their homefeatures plus VOD download and DLNA
The TV Portal is customisable thanks
(Digital Living Networking Alliance) consumer gateways and other key components.
to an off line Portal Generator and its
content sharing. Internet TV, PC Client
expectations
They can reduce opex by making
own Software Development Kit (SDK)
and SVG (Scalable Vector Graphics)
for services
application development and software
and Application Development Kit (ADK).
rendering technology were all added
that exploit
integration cheaper, using open
Operators can assemble and customise
Software/Application Developmentthis year to enhance the user
theportals easily before launching them to
Kits. Operators can also reduce costsexperience. In an IMS environment,
end-users, and can easily adapt look-
convergence thanks to unified and remotethe middleware enables IMS-IPTV
and-feel and branding. The ease of
features like presence, instant
of TV,
management of service provisioning
development puts operators in charge
messaging while watching TV,
broadband,
and maintenance.
of their own destiny, allowing them to
incoming call notification on the TV
voice and
The end result is that IPTV providers
use the real-estate of the user interface
screen, extended parental control via
mobile.
can boost revenues with advanced
to offer promotions (like VOD) and
services without prompting a dramaticmobile phone, and broadcast reminder
possibly introduce advertising.
increase in costs. IPTV solutions basedsent to the mobile. These new,
Advertising can provide a new
on standards and vendor choice areconvergence-led consumer
revenue source for IPTV. Operators can
reducing the total cost of ownership forexperiences provide real service
use local and linear advertising and
IPTV & are changing this marketplace.differentiation and will increase
www.ibeweb.com l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l ibe l S17
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