feature mobile TV
Looking at the continuing upward trend, there
is little doubt that mobile video is rapidly
growing in popularity. Pyramid Research
predicts that by 2014 there will be over 500
million users globally paying for mobile video
services. But traditionally, mobile video has
been a disappointment and for many years
service adoption has fallen way short of the
mark with operators taking a cautionary
approach in deploying services to avoid over
Scott MacKenzieexposure. , director of product
management for Helix products at
RealNetworks, reports.
Mobile video
rises from the ashes
nd therein lies the At a glance, it would appear can be tailored to specific users with
dilemma - operators need subscribers are ready and waiting. recommendation engines firing out clip
to see a clear return on That surely just leaves the content suggestions and with accurate billing
investment before providers and operators to take the and usage statistics ensuring that
installing infrastructure leap and push out video services to revenues can be maximised. In the
A
but consumers won’t the masses. online age, streaming also provides an
subscribe until the services are Internet styled navigation experience
compelling and offered at an The options for operators akin to YouTube which allows
affordable price point. This constitutes and content providers individual users to create their own
Scott MacKenzie,
an effective stand-off with neither unique video clip snacking experience.
director of product
party fully committing.
management for
Unicast streaming of mobile content The principal issue with delivery of
Consumer demand is rising and has Helix products at remains the de-facto standard for individual streams revolves around
RealNetworks.
been encouraged by three key mobile video delivery today and is bandwidth constraints. Sending out
developments. Firstly, the high-speed used by virtually every operator that simultaneous and relatively high bit-
capabilities of 3G networks are, at chooses to deliver video services direct rate streams to many thousands of
minimum, essential in order to deliver to handsets. The delivery mechanisms concurrent viewers can begin to place
quality video services. Secondly, the are based on widely available strain on even the fastest 3G network.
increasing popularity of all-you-can- technology and boast the ability to .
eat data plans removes the worry of offer up individualised video content Is broadcast a valid
6
2
an unknown monthly bill. Finally, and through mobile networks. alternative?
e
g
a
P
perhaps most importantly, the new On the upside, streaming provides
n
o
wave of handsets such as the iPhone impressive control over content and To help overcome the problems
d
e
and Nokia N Series have made mobile enables the ability to splice in targeted associated with bandwidth, some
u
n
i
video viewing truly engaging for the advertising on an individual basis, would put forward DVB-H mobile t
n
o
first time. direct to the handset. Video services broadcast technology as a better
C
24 l ibe l september/october 2009 l
www.ibeweb.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80