IPTV@IBC2009 Business Briefings
Business Briefings
Such is the fast moving nature of the technologies being covered by this year’s Business Briefings - Digital
Signage, IPTV and Mobile TV - that, as we go to press, the programme is not yet confirmed. This overview gives
you a summary - for greater detail please refer to the programme at IBC2009, or see www.ibc.org.
The Business Briefings will take place in Room O - on the corridor linking the Emerging Media Zone in Hall 12
with the entrance to Hall 10 in the Ruby Lounge.
Friday 11 September:
13:30 maximise the value of TV and video content
Digital Signage
Delivering increased brightness while by delivering it over a building or campus IP
reducing power consumption in digital local area network (LAN) to TVs, PCs, and AV
signage. display equipment. Exterity has designed its
Chair: Miya Knights, editor of Retail
Speaker: Mr. Susumu Tsujihara, general IPTV solutions to facilitate the addition of
Technology and DigitalSignageScene.com.
manager of PDP Module Engineering Group, more users while maintaining broadcast
Visual Products & Display Devices Business quality, reduce redundant hardware
11:00
Group, AVC Networks Company at Panasonic expenditures, and lower operating expenses.
Speaker: Vincent Létang, senior analyst and
Cost-effective building or campus IPTV has
head of advertising at ScreenDigest.
While demand for larger displays, especially been shown to improve employee
across events and rental, and signage for productivity, enhanced the customer
Headquartered in London, with offices in
retail and leisure spaces, continues to grow, experience, and create opportunities for new
New York and Monterey, California, Screen
improved efficiency, greater brightness and revenue streams. Colin Farquhar is founder
Digest has been covering global media
reduced power consumption are increasingly and CEO of Exterity. An IPTV technology
markets such as film, television, broadband,
important demands from customers and innovator, he was formerly European general
mobile, cinema, home entertainment and
users. Panasonic will provide insight into the manager for OpenReach, European marketing
gaming for more than 30 years. Létang has
strategic approach for plasma technology and director for Shiva and Intel and a global
been monitoring global advertising markets
dispel some common myths on display product marketing manager at Shiva and
for 10 years. As head of the advertising
technologies. Panasonic is showcasing the IndigoVision.
practice, he launched ‘Advertising
new 85-inch plasma display at IBC
Intelligence’ in January 2009, a new Screen
11:30incorporating NeoPDP technology that
Digest online service focusing on television
delivers twice the brightness at reduced Why and how to deliver to a true customer
advertising and digital advertising trends. He
power consumption. centric approach in media.
has also been monitoring the development
Speaker: Migge Hoffmann Korzen, senior
of high definition TV for the last six years,
director, media & entertainment, Oracle
authoring several significant Screen Digest
Saturday 12 September: EMEA.
reports.
IPTV
The media industry has, over the decades,
11:30
Chair: Ian Volans, independent consultant been privileged with limited competitors,
Digital Signage Trends.
exclusive licenses, strong brands and one-way
Speaker: Roberto Segato, director of
11:00 communication to customers. Now this has
Lighthouse Technologies.
Building IPTV: Live TV and video distribution changed - creating both challenges and new
over the LAN. opportunities for all players in the market.
In his presentation, Segato takes a look at
Speaker: Colin Farquhar, CEO of Exterity Ltd. Oracle’s session will show the importance of
how the digital signage market has evolved
combining the two most critical components
in recent years and considers the use of
Although Internet IPTV gets most of the press, in today’s media marketplace: understanding
digital signage in the market from retail to
IPTV over organisational LANs could have a and insight into customers and the targeting
broadcast. He also looks at the need for
significant and positive impact on business, of appropriate and timely content offerings.
screens that can display HD content and how
education, broadcast and government. TV and Customer examples, such as Sirius XM, will
best to match current screen technology to
video on the LAN open up a world of illustrate how media companies can create a
common digital signage requirements.
possibilities for high-impact, interactive competitive edge in retaining and attracting
As director of Lighthouse Central Europe
communications backed by the tremendous customers to their platforms in this highly
and Middle East (CEME) region, Roberto
scalability and flexibility of IP technology. In dynamic industry.
Segato has over 13 years experience in the
this presentation, Farquhar will discuss the Migge Hoffmann joined Oracle in January
giant screen industry. He has an intimate
benefits of IPTV compared to analogue 2008 as senior director for media and
knowledge of the industry, having joined
systems, how to alleviate network managers’ entertainment in EMEA. In this role and region
Lighthouse shortly after the company’s
worries about IPTV’s impact on the LAN she leads Oracle’s engagement in the media
launch in 2000 with the previous five years
performance and how to leverage the power industry. During her almost 15 years in
spent at Sony Jumbotron. Segato is sales
of TV, video-on-demand, live cameras, digital broadcasting, she has worked at the Danish
director for Spain, Portugal, Greece and The
signage, and many other technologies. Broadcast Corporation in production and
Netherlands and is in overall charge of the
Exterity aims to help organisations media digitisation where she gained
CEME team.
S4 l ibe l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l www.ibeweb.com
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