feature mobile TV
Franklin Selgert, chairman of the bmcoforum
board, reports.
Mobile broadcast convergence:
More than broadcasting
TV to mobiles
Since its foundation in 2005, the pick and choose from these solutions tohe status of mobile broadcast
bmcoforum has focused on using create their own regulatory framework. TV worldwide is very diverse.
broadcast to bring media to mobile Implementation profilesWhile the services gathered
devices, mainly to mobile phones. millions of users in Japan
Although broadcast is just one of During 2007 and 2008, bmcoforum(ISDB-T), Korea (DMB) and
T
the technologies to deliver media, the successfully set up a package ofChina (CMMB), the progress
industry was divided along those recommendations for implementationin other parts of the world, especially
technology lines of broadcasters and profiles of the OMA BCAST enablersin Europe, remains below expectations
operators. Bringing the players in the including those functions of OMA BCASTso far. Examples of new service
Franklin Selgert,
much extended value chain together that have been agreed upon betweenlaunches can be seen in Africa (DVB-
chairman of the
bmcoforum board.
overcame regulatory, frequency, operators, system and handset vendorsH) and the US (ATSC-M/H).The start of
technology, business as well as to be a top priority in earlyservices is dominated by
content and services barriers for an deployments of mobile TV broadcastgovernmental support regarding
open market development. based on DVB-H and 3G cellularregulation and spectrum provision,
On that basis, bmcoforum has networks. This package became part ofand the readiness of the value chain
provided a lot of remarkable results to the commercial mobile TV broadcastpartners to cooperate within a flexible
the market players influencing the services in Austria, the Netherlands andbusiness model. The success of
bmcoforum
development of mobile broadcasting Switzerland, launched in 2008.launched services is dependant on the
is committed in the previous year. Some of them The objective of the recentlyvariety of available devices.
to shaping
are described briefly hereafter. These published profiles V2.0 is to fulfil theAnd what about the customer?
open
and other resulting documents can be current market demand, in relation toWhile we are debating barriers,
markets for
accessed via www.bmcoforum.org. 2010 commercial mobile TV broadcasttechnologies and new business
models, in the US mobile video
media
service launches.
Spectrum and regulatoryviewing has grown a significant 52%
delivery;
framework issues Business modelsin Q1 2009 from the previous year
(source: Nielsen). For operators this namely the
poses new challenges where a mobile
use of
From its very start, bmcoforum has bmcoforum has permanently analysed
phone is just a small LCD TV set that
personal
lobbied for early spectrum licensing, in the various mobile broadcasting
fits in your pocket. In a sense it shifts
mobile
particular before digital switchover. The business models and approaches
regularly updated spectrum positions worldwide. The published studiesthe discussion from offering a ‘mobile’
devices to
were brought to attention to the describe the generic business modelTV service towards blending the
deliver European Commission and national approaches as well as the recentmobile TV experience with the
existing one and balancing operational
relevant
administrations. regulatory framework and
cost of increasing bandwidth demand.
audiovisual
The undertaken analysis of practices implementation status in countries with
bmcoforum
content and
as well as country-by-country existing or upcoming mobile TV service
services...by
experiences in licensing and regulating offers. This may help countries which
mobile TV highlight a range of positive are in the initial phase of defining their
the best
solutions. The report shows the effect framework, by referring to the existingThe Broadcast Mobile Convergence
Forum (bmcoforum) has committed delivery of regulatory frameworks on the model experiences for help and
itself to shape open markets for media
channel.
efficiency of commercial launches, in a guidance.
context where regulatory frameworksdelivery; namely the use of personal
for mobile TV across Europe differ Link budgetsmobile devices to deliver relevant
considerably. Countries that are aboutaudiovisual content and services
to decide on a particular regulatory For the planning of radio networks, awherever, whenever, and by the best
framework and business model can traditional approach consists ofdelivery channel.
58 l ibe l september/october 2009 l www.ibeweb.com
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