special report monetising content
they have across different viewingToday a good proportion of online quality the consumer expects. Once a
channels and to the right targetcontent is being provided for free or is content distributor achieves all this,
audiences quickly - enabling them tobeing downloaded illegally. they can create a compelling
monetise content faster from bothUnfortunately piracy is still dominant proposition for advertisers and put a
consumers and advertisers.and has an extremely negative impact higher price on the content that
Software Additionally, by having the higheston enabling content owners to consumers download.
tools such as
quality pictures with smaller file sizesgenerate revenue. The value of content
is residing with consumers and they
AmberFin iCR
Getting it right for both the the content distributors can deliver
will only buy content if it is what they
enables film
consumer and advertiser sharper images, contrast and colour for
video content over these viewingwant, the highest possible quality, and
& broadcast
platforms and devices. The smaller filenot available elsewhere for free. Inevitably, monetising assets are on the
companies to size also reduces the bandwidth that
There is already considerable effort top of everyone's agenda. However, for
maximise
the content consumes while requiringbeing made to provide a wide range of the time being broadcast television and
the value of
less storage space, as well asprogramming online and to make it DVD sales will remain the most
their content
contributing to lowering the cost pereasy for viewers to find and play it. In profitable revenue generators in the
by creating a
deliverable and ensuring that users canone year a studio and associated TV industry. To succeed in other areas, the
download high-quality media contentnetwork may produce 15 major motion industry will have to be agile to meet
high quality
more quickly through the Internet andpictures, 4000 hours of original TV the consumers' demand for new
file-based mobile networks. network programming, 2000 hours of delivery methods and the revenue
master,
For every media outlet the prioritiescable programming and 1000 hours of potential these channels bring.
delivering
are monetising their media content,programming distributed for There is a need now for software
quality
keeping audience share whilesyndication. To make even a fraction of tools to help film and TV producers
determining the most successful newthis programming available online or
control
develop these new services. From high
revenue streams. Today, using newvia mobile devices in a timely way quality downloads of film content
review, channels to distribute content is in its
means careful planning and the suitable for display on large screens to
providing
early stages and it will only be whenimplementation of promotion to tell news content delivered to small screen
unique file
methods are tried, tested and adoptedthe audience that it is available and mobile phones, content producers and
conversion to
that it will become clearer what thewhere to find it. Therefore careful distributors are looking for solutions
multiple
most successful content distributionprogramme preparation is required so that enable fast, low-cost
models will be. Ultimately, the key willthat the right content is available in an implementations of new and ground
formats and
be to follow the audience viewingappropriate format for the intended breaking services. The media content is
simultan- habits and ensure that both new anddisplay quality and availability. From available: it's a matter of delivering
eously
archived content is available in thethis the media outlet needs to market both new and archived content at a
preparing
right place and at the right price for theit in such a way to the right audiences suitable quality over the available
multi-
ever-more connected audience. in order to make money from it - both bandwidth.
If the content owners get it right, thefrom consumers and advertisers.
platform
Software tools such as AmberFin iCR
knock on affect of this will be theAdditionally, the industry needs to enables film and broadcast companies
versions of increased supply of high-quality, high-
maximise the value of content by to maximise the value of their content
demand, highly-targeted content thatkeeping audience share for advertisers,
video
by creating a high quality file-based
can be accessed and viewed on anyenabling them to monetise more of
content.
master, delivering quality control
device. Once this model is achieved,what they have. Content distributors review, providing unique file
the content will be more closelyneed to learn that soon consumers will conversion to multiple formats and
aligned with viewers and advertisersexpect to see content on each different simultaneously preparing multi-
requirements, pushing up its appealplatform, and they need to be able to platform versions of video content, all
and making it more valuable. High-distribute the content to each of those within a single environment. By having
value content equals increased revenueplatforms, ensuring that the content is content transformed at your fingertips,
streams. produced in the right format and at the the media industry can roll out what
with expensive bench bound
IBC2009: 1st portable 3D eye & jitter test unit products.
OB companies particularly will see
habrix, provider of test and the Phabrix SxE as a much neededhandheld platform, this world’s first is
measurement instruments, will tool with eye measurements and errorsure to attract attention at the show.
P
be shipping its revolutionary SxE detection on cables as well as cableThe unit has all the features of
in Hall 8, stand E23 at IBC. Offering length parameters. In a separatePhabrix’s 2008 IABM award winning
3G-SDI, HD-SDI, and SD-SDI analysis announcement, Phabrix will also beSxA with a combined generator,
with eye and jitter measurement on a releasing it’s SxD, a dual link versionanalyser and monitor enabling the
of the range targeted at high end postuser to generate at one standard
facilities and studios offering 3G Leveland analyse at another. With AES
A and Level B support. support and 16 channels of audio,
Philip Adams, the company’sthe Phabrix SxE has already been
founder and managing director, said:pre-ordered by many companies
“The Phabrix SxE is a key technologicaldelighted by the SxA. The Phabrix
advance for the broadcast industrySxE offers automatic measurements,
and for Phabrix. We’ve a lot to shoutmultiple eyes, dedicated jitter
about on our stand this year with thescreen, histograms and decade
SxE, SxA and SxD all available.”filters - features more associated
74 l ibe l september/october 2009 l www.ibeweb.com
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